This is a replay of a live event that took place on June 26th, 2014 at the Milton Education Village (MEV) Innovation Centre.  Hosted by PIVOTSTACK, the event provides a short overview of the new rules of email marketing and SMS texting in respect to the newly established Canadian Anti Spam Legislation (CASL).  An expert panel then responds to questions from the audience.

Expert Panel

Managing Director: -30-

In a distinguished advertising career of well over two decades, Derek Lackey has consistently combined entrepreneurial spirit with street-smart marketing while working with major international brands such as Canon, Air Canada Vacations, Arthur Andersen Co., Pioneer Electronics, AGFA Film, American Express, and many others.

His focus since 2006 has been internet marketing - finding ways to effectively fuse traditional advertising with social media.

Lawyer: Gowling Lafleur Henderson LLP

Chris Oates is an associate in Gowlings’ Toronto office, practising in the area of privacy, advertising, marketing and regulatory law.

Chris’s practice includes advising clients on privacy law, including drafting and reviewing privacy policies and advising on privacy in the context of social media, consumer marketing campaigns, electronic commerce and Canada's new anti-spam legislation.

His practice also includes all matters pertaining to direct-to-consumer marketing.

CPO & Manager, Deliverability: Inbox Marketer

Matthew is Inbox Marketer's Chief Privacy Officer and Manager of Deliverability. His long time involvement in the privacy and anti-spam community dates back to the early 2000's and the US CAN-SPAM legislation. In 2004, Matthew was invited to participate in the Canadian Federal Anti-Spam Task Force (FAST-F) which developed the early guidelines for the anti-spam legislation framework in Canada. Matthew has also held the designation Certified Information Privacy Professional Canada (CIPP/C) since 2008.

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Event Sponsors

MEV Innovation Centre Direct Marketing Association PIVOTSTACK Inbox Marketer Electric Mango Film Company